As one of THOSE obsessive moviegoers who stayed to watch all the end credits, sometimes I relished the little surprise a cool logo could make at the beginning of a movie.
There are many vanity production company logos in use now, some with animation of archers firing arrows or lighthouses shedding beams on rocky outcroppings. None will ever beat MGM’s lion, of course, or the 20th Century Fox logo whose fanfare was extended for “Star Wars.” Not to mention the classic Universal pictures logo that transformed every few years for most of the 20th century.
The logo for Avco Embassy was simple by comparison and not as stories as those, but still effective. Just sliding tones of blue and green that formed the AE logo.
But like the American International Pictures logo that came earlier, the Avco Embassy logo was – for me, at least – a sign that an interesting picture would follow.
(And I should note that the AE logo I cite above was not always the logo for the studio, which also operated under the name Embassy Pictures and other monikers.
I was a little surprised to find that the company dated to 1942. I really always noticed it during great films of the 1970s and the first half of the 1980s.
What movies were decorated by the logo: “The Fog.” “The Howling.” “Escape from New York.” “This is Spinal Tap.” “Scanners.” Many more before Avco Embassy tapped out around 1986 or so.
Pour one out for Avco Embassy and a logo that always left me eagerly anticipating what followed.
keithroysdon 