Category Archives: famous monsters

Classic: ‘Shock’ theater ad for TV

shock theater ad

For those of us who grew up Monster Kids in the Monster World, this marked the epicenter of that world.

Shock – also known as Shock Theater.

I saw this ad bouncing around the internet recently and wanted to share it here. Regular readers of this blog know I’ve written a lot about Famous Monsters of Filmland magazine and what an influence it had on a couple of generations of kids. FM came decades after the movies it celebrated – including the classic Universal monster films – so the 1960s monster craze might have seemed unlikely.

Except for Shock.

In October 1957, Columbia Pictures’ TV subsidiary, Screen Gems, released a package of 52 horror films – including the classic Universal horror films like “Frankenstein” and “Dracula” – to TV.

The Shock package was a huge hit. Usually airing late at night – as was the case, a few years later, with host Sammy Terry on WTTV Channel 4 in Indianapolis – but sometimes airing at other times, Shock popularized the old Universal pictures once more.

Everything that followed came because of this. Famous Monsters of Filmland magazine, horror hosts, the wave of monster toys, cartoons, comics and novelties that began in the 1960s and continued for decades.

Long live Shock.

Heyday of the ‘spook shows’

monsterrallyad

I’ve become interested lately in the “spook shows,” afternoon or midnight shows in theaters big and small during the first half of the 20th century. In these shows, some classic – or not so classic – horror film would be screened, a magician or TV horror host would present a live stage show – often one that included “monsters,” AKA guys in masks – and a “blackout” period wound ensue in which glow-in-the-dark figures would appear to fly through the air above the audience.

I never saw a spook show, although I saw a drive-in showing of “Incredibly Strange Creatures” that included guys in monster masks running through the aisles.

I’m intrigued by spook shows, though, and will likely research them and write more about them here in the future.

In the meantime, above is an ad I found online for a spook show.

It’s possible to figure out a few things based on this newspaper ad.

First, we can tell that this spook show likely¬†happened sometime after May 1958, when Hammer’s “Horror of Dracula” was released in the U.S. That movie starred Christopher Lee and Peter Cushing, of course, and ushered in a new era of horror movies in color. The ad notes that “Horror of Dracula” was the moving playing onscreen

That’s assuming there’s no mistake in the ad, however. The monster faces used in the ad are from “House of Dracula,” the 1945 Universal monster release. That doesn’t mean all that much: The images could have been used for decades.

The ad promised free copies of Famous Monsters magazine, which began publishing in 1958.

dick bennick paul bearer

The show was “presented” by Dick Bennick, who was a TV horror movie host from the 1960s to 1995, although he was in St. Pete after 1973.

playhouse theater st pete

The final bit of information from the ad confirms the St. Petersburg location. the Playhouse was a movie theater in St. Pete that operated from 1928 to 1973.

Wouldn’t it be fun to see this show today?