Remember the Merry Marvel Marching Society?
In the 1960s, it wasn’t enough that Marvel’s comics were the coolest to read. Marvel made sure you felt like you were part of the Marvel comics scene with the Merry Marvel Marching Society.
Created by editor Stan Lee and publisher Martin Goodman in 1964, the MMMS was a fan club for Marvel comics, basically.
For your dollar, you received a membership card, a scratch pad, sticker, a large pinback button and a 33-and-a-third record of the MMMS song sung by (allegedly) Marvel bullpen types.
I wonder how many of us joined? And how many still have their MMMS gear? (I still have my button. Somewhere.)